The Flora brand was founded in 2010 by the designer Rinat Asher and is located in Haifa, Israel. Her collection presents spectacular and luxurious wedding dresses that are flattering to the body and celebrate feminine curves.
The dresses combine layers of carefully crafted fabrics with lace and embroidery to create a vintage, antique style. Rinat Asher also combines the placement of beads, stones, pearls and sequins that are all handcrafted. Each dress is different from the other and has its own story.